Safeco Insurance’s TV ads win two top awards

Seattle, Wash. (July 17, 2012) — Safeco Insurance’s Do More.™ television ad series took top honors at the annual award ceremony of the Insurance Marketing and Communications Association (IMCA) last month in Denver.

The IMCA Showcase Awards recognize the most effective, innovative marketing and communications work in the insurance industry. Out of more than 300 entries from 66 insurance companies, Safeco’s TV ads won the top award of the night – the SAMMY award - for best overall work for all categories, and they captured the Best of Show Award for the TV Spot/Campaign category.

“This is a big win for both agents and Safeco,” says Jim Havens, Safeco senior vice president for marketing. “Our advertising campaign is just one of the ways we help agents sell Safeco to customers and we’re proud to be recognized for our work in this area."

Safeco’s TV ads – called “wedding,” “early bird special” and “kitchen” – are part of the company’s Do More.™ advertising campaign, which includes radio, billboards and web advertising.

See the 2012 Safeco Insurance ads.

About Safeco Insurance

In business since 1923 and based in Boston, Mass., Safeco Insurance sells personal automobile, homeowners and specialty products through a network of more than 10,000 independent insurance agencies throughout the United States. Safeco is a Liberty Mutual Insurance company.

Boston-based Liberty Mutual Insurance is a diversified insurer and the fifth largest property and casualty insurer in the U.S. based on 2015 direct written premium data as reported by the National Association of Insurance Commissioners. Liberty Mutual Insurance is ranked 73rd on the Fortune 100 list of largest U.S. corporations, based on 2015 revenue.

For more information about Safeco Insurance, go to

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