Safeco Insurance® Continues Success of National Do More® Advertising Campaign with the Return of “Marty and Edna”

Safeco Insurance continues its award-winning Do More TV campaign with new ads featuring the popular, endearing couple of “Marty and Edna.”  The campaign, now in its second year, highlights those who do moreliving life to the fullest with Safeco beside them to protect the things that matter most.     

“We all know people who just don’t understand why we love to get out there and make the most of our boats, motorcycles or even our own backyards,” said Eric Trott, vice president and manager, Safeco Marketing. “We hope these humorous, memorable ads will strike a chord with our customers and the independent agents who sell our insurance products, while also introducing new consumers to the Safeco brand.”  
 
A total of two, new 30-second broadcast spots will air on popular cable networks including TBS, ESPN, Food Network, History Channel and Discovery Channel. The spots mark the return of the always-silent Marty and always-opinionated Edna with their signature give-and-take communication, always skeptical of the pursuit of a “do more” lifestyle that everyone around them seems to enjoy. The campaign, which originally debuted in 2012, was created by Hill Holliday in Boston. 
Marty and Edna are also becoming more “social” with a series of funny, new web videos centered on Team USA at the 2014 Olympic Winter Games. Social media users on Facebook, Twitter and YouTube can check out and share Edna’s opinions on everything from snowboarding to ice dancing.   Safeco, a Liberty Mutual Insurance company, is the Official Property and Casualty and Life Insurance Partner of the 2014 and 2016 U.S. Olympic and Paralympic teams.
 
 
Contact: Karen Pevenstein
857-224-7349
Karen.Pevenstein@libertymutual.com

About Safeco Insurance

In business since 1923 and based in Boston, Mass., Safeco Insurance sells personal automobile, homeowners and specialty products through a network of more than 10,000 independent insurance agencies throughout the United States. Safeco is a Liberty Mutual Insurance company.

Boston-based Liberty Mutual Insurance is a diversified global insurer and the third largest property and casualty insurer in the U.S. based on 2012 direct premiums written as reported by the National Association of Insurance Commissioners. Liberty Mutual Insurance also ranks 81st on the Fortune 100 list of largest U.S. corporations, based on 2012 revenue.

For more information about Safeco Insurance, go to www.Safeco.com.

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