Safeco Insurance today announced the redesign of LiveLifeLocal.com, a website designed to inspire motorcyclists, RV enthusiasts, road-trippers and boaters with thousands of ideas for places to go and things to do with their favorite vehicles.
“Nobody buys a motorcycle, boat, RV or car to park it in the driveway,” said Matt Nickerson, president, Safeco Insurance. “These vehicles are the gateway to a lifestyle that allows people to get out and do the things they love. LiveLifeLocal connects people who are passionate about their vehicle and the life it provides with the activities, resources and network to get the most out of them.”
The site features a new photography-heavy format and enhanced content that encourage users to explore everything they can with their vehicle of choice. This may come in the form of a scenic weekend ride, a campground with all the right hook ups for an RV, the best lake to tackle a day of fishing, or great vistas and unique sites to stop at during the family’s next road trip.
To further enhance the user-experience, LiveLifeLocal has partnered with several experts to showcase their insider knowledge of these vehicles and lifestyles. This roster of lifestyle experts includes authors like Jamie Jensen, road trip aficionado and author of Road Trip USA: Cross-Country Adventures on America’s Two-Lane Highways. These partnerships will give users access to tips, featured activities and regular blog posts from the folks who share the same deep passions they do.
Some significant site developments include:
“The ability to drill down to a specific lifestyle based on your vehicle, plus easy ways to share and connect through social media, make Safeco’s LiveLifeLocal a one-of-a kind resource,” added Nickerson.
To become a part of this new community and for more information, visit: www.livelifelocal.com.
In business since 1923 and based in Boston, Mass., Safeco Insurance sells personal automobile, homeowners and specialty products through a network of more than 10,000 independent insurance agencies throughout the United States. Safeco is a Liberty Mutual Insurance company.
Boston-based Liberty Mutual Insurance is a diversified global insurer and the third largest property and casualty insurer in the U.S. based on 2012 direct premiums written as reported by the National Association of Insurance Commissioners. Liberty Mutual Insurance also ranks 81st on the Fortune 100 list of largest U.S. corporations, based on 2012 revenue.
For more information about Safeco Insurance, go to www.Safeco.com.